Andy Syms is a seasoned business development and strategy consultant with over 30 years’ experience supporting senior leaders in global professional services firms. He has worked across law, engineering, real estate, and consulting sectors, including senior leadership roles at CH2M (now Jacobs), AECOM, Hill International, and Wiggin LLP.

A former Chief Client Development Officer and Acting CEO of a regulatory tech venture, Andy brings deep insight into organisational change, client strategy, and leadership behaviour, particularly during periods of structural transformation and strategic uncertainty. He specialises in helping leadership teams refocus, reframe challenges, and identify growth opportunities through high-impact facilitation.

Andy has lived and worked internationally (UK, Middle East, India), delivering transformational pitches, strategic growth plans, and leadership coaching across multiple markets. His facilitation style blends strategic clarity, psychological insight, and pragmatic momentum to get teams moving in the right direction.

Graham has over 30 years’ experience across sales, business development, client relationship management, and leadership. His background in frontline sales and sales leadership gives him a deep insight into what drives real-world performance under pressure.

For the past 15 years, Graham has helped global organisations identify the skills, behaviours, and mindset shifts required to improve performance and embed lasting change. His work blends commercial clarity with a strong human focus, supporting people to think better, act decisively, and deliver measurable results.

Mark has enjoyed a 30 year career in banking, much of which in senior executive roles. He had a wide range of board and C-Suite appointments including Group CEO of an Aim listed plc. For the last 12 years, Mark built a portfolio of commercial interests including C-Suite coaching and mentoring. He brings to life the world of the C-Suite and supports clients getting to the “inner circle”.

Nick enjoyed a 33 year client facing career at Andersen and Deloitte with major roles at key accounts, leading industry teams and clients and markets. For the past 4 years Nick has focussed on Sales Coaching, Mentoring and leadership development at Professional services firms, Fintechs, and Healthcare companies. He brings the experience of leading large sales and building strong relationships in the C Suite.

With a background in client and senior account management in some of the world’s largest organisations, Stephen is a powerful communicator and helps sales teams build strong relationships and unlock their true potential, particularly in the field of pitching, presenting and communication.

Lisa works in partnership with a range of clients to shape and manage the design, delivery and measurement of The Win Academy programmes.

Lisa leads the design and delivery of our digital learning platforms and is passionate about designing powerful learning journeys that blend the very best of live, digital learning and self directed learning formats to maximise return on investment and application of learning.

Alex has led extensive sales, leadership and client experience interventions in the energy sector, working with upstream, midstream and downstream businesses, as well and utilities firms. Alex is renowned for her immense energy, great facilitation skills and intuitive understanding of people, as well as a no-nonsense approach to solving business challenges.

Michael specialises in pitching and client relationship building. He works with senior leaders to improve their relationships and client facing impact. He enjoys working with organisations to improve business effectiveness and assist with the development of current and future capability.

Paul has over twenty years experience as a successful performance, sales and communication coach and speaker. He has an engaging, innovative and down-to-earth delivery style and creates powerful learning environments that are both challenging and fun.

Paul is passionate about developing others to achieve sustainable peak performance in their professional lives and equipping sales leaders with the best strategies for inspiring exceptional performance from their teams.

Following a long career in sales within a multinational corporation Jim has spent much of the last 20 years working with highly successful companies, teams and individuals from both the corporate sector and the world of professional sport. Jim’s passion for high performance, and understanding how exceptional performers are able to stay at the top of their game, allows him to share cutting-edge strategies and tools that inspire change and allow his audiences to maximise their performance irrespective of the challenges and changes they may face.

David started his professional life in advertising before bringing the concept of juice bars over to London from the States. After building a successful chain he sold the business to a leading health club provider and used his experience to move into the world of business coaching a number of years ago. David has always been fascinated with how people can maximise levels of influence and impact. He coaches clients in a range of sectors in the areas of winning new business, negotiation, communication and storytelling.

Elissa works with senior executives and their team members to win and grow business and negotiate better deals. In addition to working with clients in programmes, Elissa is a seasoned coach who has worked on many live pitches, assisting clients to win competitive pieces of business.

Ian has been working on major bids across the world for nearly 20 years including Government, Infrastructure, IT, Pharmaceuticals, Financial Services and major global sporting bids.

The experience and wisdom acquired from a near 90% bid success rate is brought to the proven methodology of Pitching to Win to provide an insightful and challenging view of how to create and deliver winning proposals – and have fun doing it. Pitching is like boxing – there are no second places – and knowing what’s happening in the mind of the decision makers gives you a critical advantage in getting the win.

With a background in major account sales and sales leadership roles, Susie combines her strong commercial and practical experience with 20 years of personal development and executive coaching work to help leaders and managers achieve their full potential, win business & increase profitability.

Martin has been speaking and consulting on sales, client and team engagement, behavioural change, and developing leadership capability for over 20 years.

Martin does his best work when the stakes are high and the outcome is critical.  His willingness to challenge sales leaders, and provoke outcome-focused discussion, has earned him a reputation for helping leaders accelerate performance improvement and unlock the true potential of their teams.