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Pitching To Win

Pitching To Win helps your team dramatically increase their win rate on live opportunities to deliver more revenue, more predictably.

Pitching to Win is the most intense live programme that sales teams ever experience, blending immersive, in-person pitch coaching with powerful digital tools.

Less than a 50% win rate isn’t good enough

We help you do better

6 great reasons why Pitching to Win
gives you the advantage

  • Start winning more pitches sooner with a proven methodology developed over 30 years by leading pitching professionals
  • Be more efficient and impactful by focusing on which messages the client must hear for you to win over the competition
  • Achieve immediate impact and return on investment working on live opportunities to get them across the line with our experienced team
  • Improve your pitching long-term by embedding learning more effectively through live training and business simulations
  • Get the edge on your competition and get instant access to support from the industry’s only peer community designed for sales professionals
  • Continue developing and keep best practice and knowledge front-of-mind with 24/7 accessible online learning whenever and wherever you need it

£1 billion

in deals won by our team of pitch coaches each year

Unlock your team’s potential by
applying our 10 Disciplines of Pitching

Here’s why clients trust us with their 6 figure+ deals

  • “Pitching to Win has significantly contributed to improving our win rate by 73% over 12 months”.

    SVP Sales & Marketing
  • “The support of The Win Academy has been a fundamental cornerstone in securing a number of key business opportunities over the past 12 months”.

  • “The Win Academy have helped our sales team dramatically increase their performance through a disciplined approach to pitch preparation and delivery; and they have changed the way our leaders and teams work to improve the quality of their relationships with internal and external stakeholders”.

  • “The Win Academy delivers results, and I put this down to a combination of exceptional design, outstanding delivery and a relentless desire to create a shift in the mindset and performance of an audience”.

    Senior Vice President UK&I Sales & Marketing

We know that a disciplined approach to the planning, preparation and performance of a pitch wins the day and results in confident, relevant, winning pitch presentations.

  • Designed specifically for pitching significant 6 figure+ deals
  • Delivered by pitching experts with more than 30 years’ experience
  • Tailored to your live pitches providing the opportunity to experience, practice and immediately apply learning
  • Intensive learning experience culminating in competitive pitch panel presentations
  • A flexible approach that can be delivered in a two day face to face or virtual format

Making extraordinary performance
the ordinary way of doing business

Everything you need to
dramatically increase your win rate

The programme is structured on a modular basis following the 10 Disciplines

Through a combination of digital modules and a highly engaging live or virtual 2 day programme, sales teams will apply strategies and tools in 3 key areas:


Helping you build a thorough understanding of your target client, their business needs, and critically what compels them to buy.


How to structure your presentation and create a compelling story that’s focused and meaningful and sets your brand apart from the pack.


How to tell your story in a confident and compelling pitch presentation that is easy to follow and combines both logic and emotion.

What your team will walk away with

Valuable pitching lessons

Apply the 10 Disciplines of Pitching to plan, prepare and deliver compelling pitch presentations

Key psychological drivers

Understand the real motivators behind successful pitching

Confident presentation skills

Gain powerful presentation skills to boost confidence and feel comfortable presenting at every level

Winning C3 framework

Learn how to command the attention of an audience, connect with them emotionally and compel them to act through persuasive storytelling

Helping your clients make trust-based decisions

Create a strong, logical argument and tap into the client’s emotional drivers

Duration and Format:

Flexible format:
2 days duration plus preparation work.

Want to start winning more pitches this quarter?

Let’s Talk

We’d love to hear from you. You’ll get some inspiring ideas from our straight-talking experts – all with a focus on improving your results.

Call us today on +44 20 3303 0415
or fill in the form to start a conversation.


Interested in Joining the Team? Click here to find out about our current openings.