info@thewinacademy.co.uk   |   +44 020 3303 0415
info@thewinacademy.co.uk   |   +44 020 3303 0415

Insights

Our team has vast sector understanding and specialised experience to help you overcome your challenges.

Our insights library brings you the very latest tools, technologies and research-supported thinking on the science of persuasion and winning more business.

Videos

The one thing all pitch teams must do before their final pitch presentation

Is your sales training fit for purpose?

The No.1 reason your sales team has a low win rate

5 essential tips to get the best from your sales talent

How to spend your training budget effectively

How to ask great sales questions

Busting the myth of face to face sales

Creating value propositions with Helen Blake

Solution selling with Helen Blake

How to turn your fear into confidence in selling

The quickest way to show you don’t care is don’t rehearse

In pitching, logic is just the qualifying lap, emotion will win you the race

Want to win more pitches? Make your client the hero

How to raise your communication game

Are you comfortable with a 50% win rate?

Webinar: pitching lessons from the greatest pitch on earth

Blog

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From Vendor to Trusted Advisor: How to Adopt a Client-Centric Mindset

In today’s competitive business environment, being a vendor that simply meets client needs isn’t enough. Clients want more than just products and services; they seek partners who understand their business...

The Power of Storytelling: Turning Information into Influence

In today’s competitive sales environment, delivering a successful pitch is about more than just listing features and benefits. To make a lasting impact, sales professionals need to engage clients on...
Virtual selling - 5 best practices

Virtual selling – 5 best practices for selling in a virtual environment

The pandemic changed the face of selling forever. Long gone are the days when live pitching meant heading to the HQ of a major prospect and presenting in a formal,...

Want to make a great first impression in your virtual presentation? Think C.R.I.S.P.

Making strong sales presentations is critical for winning more business, but doing them well online can be difficult. What works in-person often doesn’t translate to an online environment. Virtual presentations...

It is often said that there is a disproportionate amount of credibility given to those that can communicate and present well in public

Most of us know a great presenter when we see one. Whether we’ve attended a formal presentation, participated in a video conference, or listened to our managers presenting the latest...
Engaging C-Suite Executives

The Ultimate Guide To Engaging the C-Suite

No matter what the size of your organisation, for a sales team the opportunity to engage with and develop relationships with C-level executives is a huge opportunity. In this article,...
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Win rate optimisation: The sales game changer

If your win rate is below 70%, there’s a good chance your sales team isn’t working at its full potential. That’s what our in-house data shows. Think what increasing your...
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What is a good sales win rate and how to achieve it?

A company’s win rate directly impacts its growth, revenue, market share and long-term customer loyalty. Yet win rate optimisation is one of the most underutilised strategies in the B2B sphere....

Analysing and interpreting win rate data

It’s difficult to overstate the relevance of data in the modern sales landscape. Over the last decade, data has taken an increasingly central role in all aspects of business, with...

Let’s Talk

We’d love to hear from you. You’ll get some inspiring ideas from our straight-talking experts – all with a focus on improving your results.

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