info@thewinacademy.co.uk   |   +44 020 3303 0415
info@thewinacademy.co.uk   |   +44 020 3303 0415

Insights

Our team has vast sector understanding and specialised experience to help you overcome your challenges.

Our insights library brings you the very latest tools, technologies and research-supported thinking on the science of persuasion and winning more business.

Videos

The one thing all pitch teams must do before their final pitch presentation

Is your sales training fit for purpose?

The No.1 reason your sales team has a low win rate

5 essential tips to get the best from your sales talent

How to spend your training budget effectively

How to ask great sales questions

Busting the myth of face to face sales

Creating value propositions with Helen Blake

Solution selling with Helen Blake

How to turn your fear into confidence in selling

The quickest way to show you don’t care is don’t rehearse

In pitching, logic is just the qualifying lap, emotion will win you the race

Want to win more pitches? Make your client the hero

How to raise your communication game

Are you comfortable with a 50% win rate?

Webinar: pitching lessons from the greatest pitch on earth

Blog

From Manager to Leader: Making the Transition

You know how to manage a sales pipeline, drive performance, and support your team through the day-to-day of hitting targets. But the move from manager to leader isn’t just a...

Practical tactics for leading sales teams through economic challenges and downturns

When budgets tighten and pipelines slow, it’s not just the numbers that suffer, it’s team morale, focus, and energy. Economic uncertainty puts pressure on everyone, but it hits sales leaders...

The Win Academy’s guide to better sales conversations

In a world full of templated outreach and AI-generated follow-ups, real conversations are becoming a competitive advantage. Because let’s be honest, most sales interactions still feel like one of two...

The neuroscience of storytelling in sales: why it works

In today’s saturated sales landscape, it’s rarely the slickest pitch or the most detailed proposal that closes the deal. It’s the one that resonates. The one that sticks. The one...

Using Insight-Driven Strategies to Accelerate Sales Growth

Sales success isn’t just about persistence, it’s about precision. In today’s fast-moving business landscape, the most effective sales teams aren’t simply making more calls or sending more emails; they’re leveraging...

Deeper Insights, Stronger Stories: Post-Event Briefing

On Thursday, 13 March, The Win Academy hosted Deeper Insights, Stronger Stories, a high-energy and thought-provoking session designed to equip sales professionals with the skills to elevate their client conversations....

How Storytelling Drives Sales Success: The Secret to Winning Clients in a World of Information Overload

In a world flooded with repetitive, data-heavy presentations, businesses struggle to stand out. Every competitor claims to be the best, the most innovative, or the most reliable. But when everyone...

Building emotional connections – the secret to better sales results

Sales isn’t just about products, pitches, or price, it’s about people. The most successful sales professionals understand that buying decisions are driven by emotions first and justified by logic later....
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From Vendor to Trusted Advisor: How to Adopt a Client-Centric Mindset

In today’s competitive business environment, being a vendor that simply meets client needs isn’t enough. Clients want more than just products and services; they seek partners who understand their business...

Let’s Talk

We’d love to hear from you. You’ll get some inspiring ideas from our straight-talking experts – all with a focus on improving your results.

Call us today on +44 20 3303 0415
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