What is The Win Academy?

Today, we officially launch The Win Academy and its new website.

In this article, we’re going to walk through the background to the brand and show you how it is designed to help sales leads and their teams develop greater skills, more confidence and real belief in their ability so they can close more opportunities.

 

What is The Win Academy?

The Win Academy helps sales leads develop their sales professionals by transforming their performance to have the confidence, belief and capability to win.

The academy offers a number of highly acclaimed training programmes, delivered through a blend of online and in-person coaching and tailored to your organisation.

 

Why The Win Academy was founded

The primary reason for founding The Win Academy was an urgent need to help sales leads develop the sales professionals in their team. The traditional approach of bringing in a sales trainer for a day or running through an online presentation as a way of developing skills doesn’t work for many teams.

Learning isn’t embedded, skills aren’t honed and investment in these programmes is rarely tied to an immediate or long-term improvement in performance.

Sales is more than skills. It’s about confidence, belief and having the desire to win with your team. A linear training approach will never develop a rounded sales professional with all these key attributes.

That’s why we developed an approach that combines tailored in person coaching with an online learning platform to reinforce lessons and deliver a strong return on investment immediately.

 

So, what’s different about The Win Academy?

We don’t feel there’s another brand out there that brings the level of structure, preparation and intensity to developing sales professionals. Sales professionals become great sales professionals by being put through their paces in training, so they perform in live sales situations.

The Win Academy offers coaching from experienced sales professionals – as opposed to professional trainers ­– who have collectively helped clients win deals in multiple industries totalling more than £1 billion each year. As a sales professional talking to another sales professional, they have the empathy and understanding to appreciate the unique challenge of live sales situations.

Rather than one-size-fits-all programmes, each programme is customisable and built specifically for your organisation’s requirements. Content is practical, actionable and is delivered with personality which is more engaging and results in better outcomes.

Sales professionals also have access to a suite of digital tools to support each programme when and where you need help and advice.

 
>What programmes are currently offered?

The Win Academy currently offers four programmes, as well as bespoke design around your teams’ training requirements.

The programmes are:

• Pitching To Win

  Deliver more revenue, more predictably with Pitching To Win’s intense, immersive, in-person pitch coaching to dramatically increase your team’s win rate on live opportunities.

• Meaningful Client Conversations

  Build a team of trusted advisors by showing your team how to have better, deeper conversations with clients to maximise the value of every relationship.

• Virtual Presence

  Gain the advantage and make full use of the opportunity of virtual selling by giving your team the tools to build the credibility, charisma and confidence to deliver winning propositions online.

• Engaging The C-Suite

  Win bigger, more transformational deals through showing sales professionals how to think, act and move strategically when engaging C-level executives.

 

What The Win Academy founder, Martin Coburn, says

“Our goal is to help you and your sales team win more, so we bring an intensity and discipline to everything we do. Extraordinary performance is our ordinary way of doing business.”

 

What clients say about The Win Academy

“The Win Academy delivers results, and I put this down to a combination of exceptional design, outstanding delivery and a relentless desire to create a shift in the mindset and performance of an audience.”

Senior Vice President UK&I Sales & Marketing, ATOS

 

Ready to transform your team’s performance? Get started by speaking to one of our expert team members about what you need. Click here to get in touch.