Sales teams and sales professionals sometimes need a little tough love to extract their best performance. In this workshop, Susie O’Gorman and Martin Coburn reveal what they commonly observe that requires them to deliver some tough love in the training room to participants and how you or your team can avoid the same fate.

TWA Executive Coach Susie O’Gorman and Managing Director Martin Coburn have spent the last 20 years training sales professionals all over the world. Both have a reputation in the training room for their straight-talking honesty and candour. And they’ve seen and dealt with it all – the good, the bad and the ugly.

In this webinar, Martin and Susie reveal why and when they find themselves dishing out some tough love to sales professionals. Sure, sales pros often know what they need to do but common sense is not always common practice.

Funny, entertaining and surprising, this webinar is packed with valuable insights that any sales professional can start using right away to get better results – and avoid common mistakes.

If you are a sales leader you will discover exactly where your team could be going wrong and how to fix it. 

Here’s what to expect when you watch the recording:

• The common selling mistakes staring many professionals right in the face that needs to be addressed today (you may even be able to spot the problem by looking at your own sales collateral)
  
• Many sales professionals think they do this one thing really, really well… when actually they’re missing the mark (it’s one of the pillars of selling that everyone thinks they’re good at but only a few are)
• Why many sales pros lose rapport with customers long before any formal decision making process (and what to do about it)

Click here to access the recording.