Engaging with and persuading decision-makers further up the value chain can be fraught with challenges. Not only are C-level executives harder to reach, but there is also a great deal of perceived fear and risk associated with engaging at this level.

Yet, the rewards for getting this right are high, including significantly bigger deals and the reputational benefits of working at this level.

In this workshop, Martin Coburn is joined by Mark Cheshire and Nick Sandall to discuss the importance of engaging at the C-level and how to overcome the issues to master this specialist area of sales.

Nick and Mark bring a wealth of experience from different angles, Mark from occupying major C-Suite roles and Nick who has been engaging the C-Suite in his long professional services career.

In this workshop, you will discover:

• The 3 biggest challenges for engaging at this level
• What 99% of salespeople get wrong when talking to C-level execs (that most sales trainers still teach)
• The framework that has helped 100s of clients successfully land deals through this path
• How the most successful sales professionals prepare for C-suite meetings
• How to stand out from every other salesperson your C-level target has met
• The right type of conversation to have during the first meet

Click here to access the recording and discover the right way to engage the C-suite and start landing bigger, higher-profile deals in 2022.