When it comes to pitching, we have a saying at The Win Academy: 

“A good solution well sold has a better chance of winning than a great solution poorly sold.”

Unfortunately, too many salespeople are guilty of selling poorly, particularly when pitching.  

Contrary to what many sales trainers will tell you, getting good at pitching is much more than improving your presentation skills and asking a few probing questions. Winning at pitching consistently requires a new level of thinking and behaviour.

In this workshop Martin Coburn and Ian Mackenzie reveal what makes the difference in The 7 Truths of Pitching.

With decades of experience winning pitches at the highest level as well as schooling pitch teams to get it right, Martin and Ian show you exactly where most sales teams go wrong.

Here’s what you’ll learn:

• Why no-one cares how many offices you’ve got (and what you should show them instead)
• The performance mistake that (nearly) every pitching team makes when presenting 
• The three critical elements upon which you need a firm grasp to understand what the client wants
• The No.1 way to guarantee your audience switches off during your pitch
• Why it’s not enough to just “tell a story” and you need to go further to really inspire your audience (here’s how)

Click here to view the recording