info@thewinacademy.co.uk   |   +44 020 3303 0415
info@thewinacademy.co.uk   |   +44 020 3303 0415
FREE WORKSHOP

What do customers want now?

The world has changed. Customers have changed.

With a staggering 69% of B2B customers recently expressing a willingness to take their business elsewhere (Gallup), companies need to face the three critical challenges of changing customer behaviour, shifting values and waning customer loyalty.

In this workshop, Martin Coburn is joined by Futurecurve’s CEO, Helen Blake, who reveals how companies can better understand customer value and build a go-to-market strategy that meets their needs.

Discover:

  • What B2C behaviour can tell you about where B2B purchasing is moving
  • The one shift every business will need to make to stay ahead of B2B buying preferences
  • How to help the customer de-risk the buying journey
  • Why understanding the customer journey is crucial to the sales process
  • The importance of qualitative vs quantitative customer feedback
  • What every team gets wrong when analysing customer feedback data